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Hardware » Paint & Sundries » MinWax

 Brand:
MinWax
Products
Descriptions: Wood Finishing Products,
Stains
Company
Info:
In the late 1940s and early ‘50s, Minwax moved into the consumer market.
According to R. W. Harrison, Jr., a grandson of Arthur B. Harrison who also
served as President of Minwax from 1962-1978, this growth “…came with the
realization we had a product the average person could use successfully.” The
product itself was redesigned and improved for homeowner use, and the wax in the
finish was replaced by varnish gums, making the new Wood Finish™ the first
modern “quick-drying” product.
Donald H. Henderson, a former President of Minwax, recalled, “Marketing of
the new Wood Finishes was originally a low-key activity, but word-of-mouth
endorsement by satisfied customers generated enormous demand.” Gradually, new
colors were added to the line and new companion products were introduced to make
Minwax a complete Wood Finishing Products Company.
Today, the power and beauty of wood is still important in both public
buildings and private homes, and the Minwax Company provides consumers with a
complete line of products to meet every wood finishing need. We look ahead
excitedly as we continue our work to make and keep wood beautiful®. Our future promises to be as exciting as our past! |